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Sign up for Rapid Transformation: The Science of Achieving Impossible Goals.

It may seem strange, but if youâre not actively pursuing goals you believe to be impossible, youâre not optimizing your psychology.
To explain what I mean by âoptimizing your psychology,â let me start with a quote from the Organizational Behavior researcher at Carnegie Mellon, Dr. Denise Rousseau, who described the transformative effect of actively pursuing impossible objectives:
â[Impossible goals] motivate high performance by mandating creativity and assumption-breaking thinking⌠where previously successful frameworks are questioned, revised, or discarded. Prior experience is often a poor guide for stretch-goal achievement . . . [and this] shifts the performersâ attention away from old routines and assumptions toward novel and creative approaches.âÂ
That single quote lays-out the components of and pathway to an optimal psychology, which comes down to 3 core things:
Your "frame" (your assumptions and beliefs... what you SEE)
Your "floor" (your system and strategy... what you DO)
Your "focus" (the direction and depth of your attention...the RESULTS you create)
As Dr. Rousseau explains, pursuing impossible goals shatters your assumptions. These types of goals redefine who you are and what you can do.Â
They force you to discard old ideas, old routines, and old pathways.Â
SIMPLY INPUT
impossible goals act as a forcing function⌠stopping you from operating FROM your past. Thus, the impossible goal changes your frame and simultaneously changes your floor- because now most of what youâve previously been up to becomes irrelevant.Â
At least 80% of what youâre currently doing, personally and in business, is âbelow the floor.â What Dr. Richard Rumeltâ a researcher who studied strategy for 50 yearsâ calls âbad strategy.â
Impossible goals, when done right, weed-out limiting assumptions and ineffective strategy. From there, quoting Rousseau, they âshift the performersâ attention away from old routines and assumptions toward novel and creative approaches.â
Other researchers have similarly stated, âBecause [impossible] goals involve extreme redefinitions of what an organization is capable of being or achieving, they can capture, shift, and refocus attention.â
About DR. BENjamin hardy
Dr. Benjamin Hardyâ an Organizational Psychologist and author of strategy books that have sold millions of copiesâ has created a practical process and framework for systematically achieving impossible goals, and experiencing RAPID TRANSFORMATION.
Dr. Hardy is regularly hired to train organizations ranging from startups to mature companies doing hundreds of millions in revenue. Annually, he trains 10âs of thousands of individuals, leaders, and business owners on the science of achieving impossible goals.

For a fraction of what heâs paid to train and speak, heâs offering a comprehensive course with hours of training, case studies, tools, and community for experiencing RAPID TRANSFORMATION, which you can apply in real life, every single day.Â
Each lesson contains actionable ideas that will have an immediate impact on your life - and theyâve helped countless people achieve extraordinary goals.

âThis is real gold. I love where this is going in developmental and industrial psychology. BH is writing future text books for a race of superhumans :))â-Louwna Pelser
"My biggest transformation was in my mindset. I constantly ask myself what my future self would do, be, and act like. This led me to saying no to a lot more things and focusing on what truly mattered... I've always dreamed of making a million dollars... In the prior years I've never reached that goal, and really didn't have a way to do that, but now I'm on track to make that a monthly reality.â-Alicia Ault
What makes the Rapid Transformation course different?
This course is based on proven psychological principles that have been transformed into clear pathways and instructions for success.
When you complete Rapid Transformation, you wonât walk away with theoretical concepts or academic ideas. Youâll walk away with action-oriented, practical tools that you can start using right away - and youâll see the impact fast.
The course is grounded in real science.
Youâll be taught proven, replicable techniques.
This course contains the same frameworks and techniques that Dr Hardy has used with top performers around the world - and they usually require six-figure consulting fees to access.
Through tested methods, youâll uncover tools that have been proven to work - again and again - regardless of circumstance. These are techniques that will allow you to achieve ambitious goals in a fraction of the time you anticipated, regardless of your age or starting point.
Youâll enjoy step-by-step guidance and structured training
Change can be daunting, but with our structured modules and actionable tools, youâll find the path to transformation incredibly straightforward to follow.
This course will provide you with step-by-step instructions and convenient lessons, so you can progress at your own pace. As you complete the course, youâll gain increasing confidence and acquire the tools you need to transform your life, making consistent progress with every single module.
Youâll access dedicated community support
Join a vibrant community of like-minded individuals who are also on their transformation journeys. Share experiences, offer support, and celebrate each otherâs successes.

Breakdown of the Modules and Lessons of The Rapid Transformation:
Below is a summary of the Rapid Transformation course, including the key principles and psychological tools youâll pick up in each module.
Part 1: Introduction
LearnDiscover the essential framework for achieving rapid transformation through groundbreaking psychology.
Understand the basic structure of the Rapid Transformation course, and lay out your roadmap for success.
Part 2:Â Frame
Understand how to use time as a tool - not a constraint.
LearnFind out how impossible goals disrupt and simplify your existing systems, no matter how long theyâve been in place.
Shift from a âgradualâ growth mindset to an exponential growth mindset.
Define, refine, and communicate your âthesisâ - i.e. your core values and your primary objective.
Part 3:Â Floor
Learn how to establish an âimpossibleâ goal and create a simple system that supports it.
Get the tools (and permission) to eliminate ideas that no longer serve your goals.
Understand why impossible goals are actually less risky than you think, and start gaining the confidence you need to pursue bigger and better things.
Part 4:Â Focus
LearnUncover how to use your desired results to clarify your focus and drive you towards exciting new heights.
Stop managing (and compensating for) âBâ players, and start leading âAâ players - in business, and in life.
Use innovation and acceleration to achieve incredible growth, faster than you ever thought possible. Give yourself a sharp new focus on your biggest goals, and equip yourself with the tools you need to achieve them.
Part 5: Bonuses
Access a structured, step-by-step model for realizing lifetime achievements every 3 years. Establish goals you thought were impossible, and start ticking them off - again and again and again.
Practice a proven system for transforming your life every 90 days.
Get the tools and training you need to become an inspirational, transformational leader in every aspect of your life.
Why Rapid Transformation is the right course for you.
Whether youâre looking to become a high-flying business leader or accelerate your progress towards personal milestones, the Rapid Transformation course is designed to help everyone achieve their goals.
Plenty of courses promise amazing outcomes for their students, but Rapid Transformation has delivered consistently extraordinary results for a huge number of people - and it can do the same for you.
But why is this the course you should commit to?
Itâs affordable and accessible.
At just $197, this course offers tremendous value and includes content thatâs usually only available through six-figure consulting sessions. Itâs a fraction of the cost of personal coaching/training programs and delivers superior outcomes.
Itâs flexible and convenient.
You can access your course materials anytime, anywhere. LearnMove through lessons at your desired pace, revisit modules whenever you need a refresher, and enjoy making amazing progress in your own time.
Itâs packed with expert knowledge.
The science-backed, actionable content in this course is delivered by world-class leaders in their field. These experts have years of experience in helping people achieve transformative change, and theyâll be supporting you on the same journey.
A few testimonials
Here are just a few words from Rapid Transformation learners whoâve seen life-changing results:
âYour program is a life saver for me now more than ever. I am grieving and going through an unexpected loss of my closest family member and in feeling so much pain, everything you are saying makes perfect sense and helps me redefine my past and present from my future self. If this works at moments like these I can only imagine how ⌠this will impact my life when this pain subsides. Great work.â-Dragana Lukic
âEverything makes sense now, thanks to your profound understanding of how transformation works in our psychology and sense of self. Thank you so much, Dr. Benjamin Hardyâthis has truly changed my life.â-Mario Dimacias
"I was struggling with depression and a concussion that I got from a traumatic hit-and-run snowboarding accident, and it left me flailing in my business. By week 5 ⌠I had not only '10xed' but '15xed' my business in revenue in one week, doing more than I did in 1st quarter, and then went on to have the top grossing month that I've had in my business in 10 years. That was amazing ... I am just a completely changed person.â-Jennifer H
âThis is pushing my thinking and I am loving it. I started with an impossible goal of staying in plank position for 2 minutes (had never gone longer than 1 min) - in 2 days I am past the 2 minute mark. Yes, this is tiny and yet this helped me move from intellectual understanding to application. Thanks!!â-Kathleen Brown
Ready to join?
$197 is a small investment to learn frameworks and science that could literally change your life and businessâŚ
Most people seek entertainment and distraction, not quality education. They have what psychologists call an âexternal locus of control.â They put their security in things they canât control, like the media, the market, and politics.
The future is going to be rough for most people⌠the chasm between the âsuccessfulâ and everyone else is widening massively and quickly.
In 3 months, you can achieve more than you think you can in the next 3-5 years. This course will teach you howâŚ
If youâre ready to learn potent and practical science for optimizing your psychology, strategy, and results, then invest the $197 and get the RAPID TRANSFORMATION COURSE now.
- You will get access to unique & innovative psychological insights, frameworks, solutions, and tools for achieving growth and progress that seem impossible to you.
- Youâll learn deep psychology for complete transformationâInternal, External, and Results.
- Youâll learn how to APPLY TIME as a âtoolâ rather than an objective reality. This will enable you to begin achieving lifetime ambitions every 3 years, 10 years of growth annually, and 1-5 years of growth every 90 days.
- Youâll get innovative journal prompts for reframing your past, present, and future.
- Simply â you wonât find anything like this on the internet because nothing like this exists.
Selected References:
Hardy, B. (2016). Does It Take Courage to Start a Business?. (Masters thesis. Clemson University).
Hardy, B. (2019). Transformational leadership and perceived role breadth: Multi-level mediation of trust in leader and affective organizational commitment (Doctoral dissertation, Clemson University).
Hardy, B. (2020). Personality Isn't Permanent: Break free from self-limiting beliefs and rewrite Your story. Penguin.
Hardy, B. (2023). Be Your Future Self Now: The science of intentional transformation. Â Hay House, Inc.
Kegan, R., & Lahey, L. L. (2009). Immunity to change: How to overcome it and unlock the potential in yourself and your organization. Harvard Business Press.
Lafley, A. G., & Martin, R. (2013). Playing to win: How strategy really works. Harvard Business Press.
Koch, R. (2005). The 80/20 individual: How to build on the 20% of what you do best. Crown Currency.
Mounk, Y. (2023). The identity trap: A story of ideas and power in our time. Penguin.
Rumelt, R. P. (2011). Good Strategy/Bad Strategy: The difference and why it matters. Crown Currency.
Rumelt, R. P. (2011). The Crux: How leaders become strategists. PublicAffairs.
Seligman, M. E., Railton, P., Baumeister, R. F., & Sripada, C. (2016). Homo prospectus. Oxford University Press.
Sitkin, S. B., See, K. E., Miller, C. C., Lawless, M. W., & Carton, A. M. (2011). The paradox of stretch goals: Organizations in pursuit of the seemingly impossible. Academy of Management Review, 36(3), 544-566.
Slife, B. D. (1993). Time and Psychological Explanation: The Spectacle of Spain's Tourist Boom and the Reinvention of Difference. SUNY press.
Slife, B. D. (1995). Newtonian time and psychological explanation. The Journal of Mind and Behavior, 45-62.
Sullivan, D., & Hardy, B. (2020). Who Not How: The formula to achieve bigger goals through accelerating teamwork. Hay House, Inc.
Sullivan, D., & Hardy, B. (2021). The Gap and The Gain: The high achievers' guide to happiness, confidence, and success. Hay House, Inc.
Sullivan, D., & Hardy, B. (2023). 10x Is Easier Than 2x: How world-class entrepreneurs achieve more by doing less. Hay House, Inc.
Quoidbach, J., Gilbert, D. T., & Wilson, T. D. (2013). The end of history illusion. Science, 339(6115), 96-98.
Rousseau, D. M. (1997). Organizational behavior in the new organizational era. Annual Review of Psychology, 48, 515â546.